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In the early 2000s, sites like Plenty of Fish (POF), Ok Cupid, and Match led the way (Match owns POF, Ok Cupid, Tinder, and many other well-known dating brands).
IAC’s Match, alongside e Harmony and Spark Networks, rounds out the top three dating website companies.
Many merchants have reasonable thresholds of zero to 0. However, some companies want publishers to reach 0 before issuing payments, which is unjust.
Affiliate tracking software is the cornerstone of success, and there are good and bad applications.
Although thirty-day referral periods are a standard industry practice, a minimum of 90 days should be commonplace.
A low payout threshold keeps affiliates motivated and engaged.
Nonetheless, apps and websites are only one facet of the multi-billion-dollar dating and companion industry.
As one report states, “The dating industry consists of much more than just dating websites, although these get the bulk of the media attention and account for 70% of the industry’s revenues.
Earnings per click (EPC) indicates how much money an affiliate program is generating per click.(Some merchants boast about how well their programs do without providing real evidence.)EPC data is available on most affiliate networks, and a valid comparison can be made between similar merchants, products, and services.A merchant with a low EPC could indicate that conversion rates need improving or the merchant is new.While Tinder might be synonymous with dating apps, it isn’t the only one.Search Apple and Google app stores, and you’ll find hundreds more, for example, Badoo, Bumble, and Happn.
Advertisers who pay single to low double-digit commission rates (or who nickel and dime publishers) aren’t worth your consideration.