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Facebook's announcement that it would launch a dating app was a big surprise.
Yet despite recent privacy issues, the company's millions of single users, special algorithms and deep pockets may still make it a success.
More recently other dating sites have also been in the spotlight.
In March, Craigslist completely closed down its personals section because of new US sex trafficking legislation.
Past hacker attacks like the one on Ashley Madison in 2015 led to the release of sensitive member data — which unlike Dating is marketed toward people who are already married or in relationships.Besides being a known brand with a huge networking effect, Dating is priced just right.It's free, unlike many other dating websites or apps which charge a monthly fee or for premium upgrades.And just imagine the power of ads for flowers, romantic dinners, weekend getaways and divorce lawyers.The social network has plans to help unlock its users' hearts and help them find long-term relationships, "not just hookups." CEO Mark Zuckerberg said the optional dating feature was built around privacy concerns.
This week, Facebook is hosting its annual F8 conference in which the company showcases its coming additions, updates and more.